Simple Web Design Tips for Achieving High SEO Rankings


A sleek website adds user friendliness to the rich identity of a brand in the online world. Optimized web design increases the credibility and reputation of the given website and potentially leads to high conversion rates. Therefore, basic understanding of web design is essential to bloggers and other website owners interested in leveraging search engine optimization.  

Update Content Frequently 

 

Search engines like Google, Yahoo, and Bing do not like stale content. Every SEO entrepreneur relies heavily on content. It is common knowledge that content is king in every SEO success story. Websites with fresh content enjoy good SEO rankings and low bounce rates. Freshening up content involves updating broken links in website pages, updating content for visitors to find it highly credible, creating internal links to new posts and using new content keywords to enhance SEO rankings. 

 

Enable Caching 

 

Caching means storing data in a temporary storage area. This reduces the time spent in fetching and processing data and reduces the load of various system resources on website servers. WP Super Cache is one of the available WordPress caching plugins that can be used to enable caching in WordPress hosted websites. 

 

Upgrade to Dedicated Server Hosting Plan 

 

A web hosting company should have solid and reliable hardware to host websites. The importance of a good web hosting plan overshadows how fast the website performs. While it is fine to begin with the inexpensive shared hosting plan when launching a website, it is important to upgrade to a more suitable hosting plan such as virtual servers, dedicated servers or cloud servers as the traffic volume and resource usage increases. 

 

Optimize Website Images 

 

Website visitors expect high quality images on websites. The use of high-quality images tends to slow page speed. Thus, it is recommended to eliminate unnecessary elements and reduce the size of images using graphic-editing tools or WordPress plugins such as Imagify, TinyPNG, Optimus and Kraken. 

 

Get more information at web design brisbane. 



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